About Mally

"Every woman should look and feel ‘gorgois’."

Mally Roncal
Founder & Celebrity Makeup Artist

Celebrity makeup artist Mally Roncal’s love affair with all things ‘gorgois’ started as a young girl in upstate New York, experimenting with makeup on her mother. Inspired by her mom’s incredible beauty and career, Mally initially pursued a pre-med degree, but the pull of her first love — makeup — proved too strong.

She moved to Manhattan and got her start at the Barneys New York Shiseido makeup counter and working on private clients. Her passion for art, color, and design — along with her magnetic personality — helped her become one of the industry’s most dynamic, in-demand talents.

Portrait of Mally Roncal

For a decade, Mally globetrotted doing makeup for some of the most fab faces in the world, including Angelina Jolie, Beyoncé, Celine Dion, Heidi Klum, JLo, LeeAnn Womack, Mary J. Blige, and Rihanna. Renowned for her ability to make her clients look and feel beautiful, Mally began sharing her advice in the pages of top magazines and on shows like Oprah, The Today Show, Rachael Ray, and The View.

Mally Roncal applying makeup

Always true to her roots, Mally made it her mission to empower women everywhere to celebrate the differences that make them amazing. Using her inside knowledge of all the tricks of the trade and driven by her frustration with so-called translucent powders that show up in paparazzi flashes, and lipsticks, concealers, blushes, and bronzers that fade all too fast — she was inspired to launch Mally Beauty: A collection of over 1,000 user-friendly, multitasking products that truly stay put all day.

Created for the real woman who doesn’t have the time (or glam squad) to touch up her makeup midday, each high-performance product was developed to deliver ‘gorgois’ results. As a wife, mother of three, makeup maven, and entrepreneur, Mally isn’t just the brand founder, she’s Mally Beauty’s biggest fan.

Face shot of Mally Roncal Face shot of Mally Roncal

"This is makeup for real women who don’t have the time (or ‘glam squad’) to touch up all day."

Mally Signature


There may be 24 hours in a day, but who has the time to spend even one of them doing makeup, unless you’re a celebrity? Created by makeup artist to the stars Mally Roncal, Mally Beauty is not about helping you recreate high-maintenance red carpet looks, but enhancing your beauty for real life. Because even though Mally spent 15 years making up celebs like Beyoncé, Jennifer Lopez, Celine Dion, and Rihanna, she’s always had to do her own makeup first. Quickly.

Mally Beauty is a line of cosmetics that infuses her knowledge, expertise, and techniques into every formula. Made up of more than 1000 easy-to-use products Mally Beauty is inspired by everything Mally herself uses to light up her face on the go. From the day it debuted on QVC in March 2005, Mally’s educational approach and infectious enthusiasm for beauty made clear Mally Beauty wasn’t just another makeup offering; it was your own personal makeup artist in every product. The collection sold out within 40 minutes, breaking records for the retailer and landing Mally Beauty in coveted stores like Henri Bendel and Fred Segal where customers can still purchase Mally Beauty to this day.

Today, Mally Beauty continues to deliver ingenious beauty solutions to the brand’s loyal fans while empowering them to embrace their most “gorgois” selves. From Face Defender, the first ever truly clear translucent powder, to the new 24/7 Professional Gel Polish System, each new addition to the collection represents a revolutionary approach to beauty. And whether the brand’s “Mallynistas” need a little extra guidance or just want to gab, they always know where to find Mally Beauty from Facebook to Ustream, QVC.com to MallyBeauty.com.